In our previous blog, “What Are People Saying About You Online” we discussed the importance of claiming your online listings and updating your information. Step three in our five steps blog series focuses on what potential clients are looking for in a website. All five steps in the series are focused on cleaning up your…
In our previous blog, “The Power of Google” we discussed the importance of Googling yourself to know what is happening with your business online, and the importance of maintaining a good online presence. Through this series, we are highlighting five steps to help you clean up your online reputation. The next step is fairly obvious. Click…
Content is King! And videos are the King’s #1 choice these days. Right now, you can host a Google Hangout and impact the search engines for your business name and related keywords in a matter of minutes! So how can you pull off this…
In our previous blog “Your Online Reputation is Important!” we discussed the importance of paying attention to your company’s online presence. Through three common scenarios, we outlined the liability in ignoring your online presence. This blog series will highlight five steps to help you clean up your online reputation. Here is the first step: Google…
Are you paying attention to what is happening online with your business? You need to be! Take advantage of the opportunity to build referrals online and avoid the liability of wrong information. Paying attention to your company’s online reputation can be a game changer. “Harris Interactive recently conducted a survey on behalf of BrandYourself.com asking…
Your quick legal marketing tip for the week is on getting active in meeting potential clients. Get active in a trade association, and get on the board of directors. You’ll notice that I said, “trade association”, and not “bar association”. You should join an association of clients. You want to get in front of a…
Your quick legal marketing tip for the week is on the importance of online reviews. Do you depend on referrals to build your business? Have your referral sources started to dry up over the last couple of years? Listen to this: if your online presence isn’t consistent with what people are saying about you, you…
80% of people check out the reputation of referrals online after being referred to a business offline – Cone, Harvard Business Review. Karen Dennison and MaryPat Kavanagh of LawMAX Marketing discuss this statistic and another about where you need to land in a search engine search and what all attorneys and law firms need to…
Importance of Reputation As a lawyer, you put in the time. You went to school, college, and then law school to become a lawyer. You probably took out some student loans and spent years paying them off. You work long hours and you have to live by the rule of law. You are held to…
