Importance of Reputation As a lawyer, you put in the time. You went to school, college, and then law school to become a lawyer. You probably took out some student loans and spent years paying them off. You work long hours and you have to live by the rule of law. You are held to…
Importance of Claiming Your Listings Now that we have realized that our online reputation with review sites is imperative to our success, it is time to learn how we get our hard work and good reputation out there in the virtual world. YOU NEED TO CLAIM YOUR BUSINESS. The way the review sites operate is…
Do you have a strategic marketing plan that guides your marketing activities? Do you know some of the specific steps and strategies that you are going to implement this year to achieve your goals? And where is social media and LinkedIn fitting into the picture? Before I wrote this article, I had three highly respected…
I must admit, the first time I heard a fellow marketing expert share her list of marketing “strategies” that she was proudly implementing, I was horrified. It didn’t occur to me that someone who considered herself a “strategist” didn’t know the first thing about strategy. In fact, her list of “strategies” was really a list…
As you launch your new firm, YOU are the most important asset in your business. In fact, I believe that you are the foundation of your business. It doesn’t matter what you build, if the foundation is not rock-solid, it won’t last very long. And as a lawyer and the firm’s prinicipal, you will go…
Here is a blog post I wrote a while back. This topic is especially important as I connect with lawyers are use the terms “sales” and “marketing” interchangeably. It is important to understand the difference to avoid frustration and to achieve better results from both. I was recently asked to kick off a tele-summit about…